Has interest in outdoor sector peaked, or is it set to climb even higher?
The trade show Outdoor Retailer, which starts its four-day run today at the Salt Palace Convention Center in Salt Lake City, has expanded along with the category that has grown dramatically over the last few years, but whether the sector can duplicate that growth going forward is an open question. The trick for retailers and exhibitors at OR is to keep innovating and broadening the audience for outdoor merchandise, while maintaining core consumers who help validate the importance of the sector.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"