By  on August 29, 2012

It now has a name and an aggressive marketing plan.

J. Press York Street is the moniker for the new collection designed by Ariel and Shimon Ovadia of Ovadia & Sons for the venerable Ivy League specialty store. The collection, which will be previewed next week for a spring launch, consists of a few-hundred pieces ranging from swim trunks and tank tops to accessories and suits.

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