The brand will launch two apparel labels: Urban Utility and a Converse x Slam Jam x Cali Thornhill DeWitt collaboration.
The collection will be comprised of Australian Merino wool outerwear, skiwear and performance apparel.
She will focus on Current/Elliott’s women’s collection and her namesake line, which she just launched.
The Japanese firm will design a collection targeted to the outdoors that will feature highly technical fabrics.
The 164-year-old brand has seen success with innovative product and emotionally connecting with customers.
Lauper will make her first appearance on HSN during a two-hour special on Oct. 26.
The direct-to-consumer brand is produced from ethically made Egyptian cotton.
Following an intimate fashion show, Minkoff invited customers inside the store to shop and mingle with influencers and herself.
The brand has expanded how it’s using thread made from plastic bottles to now build out a full collection for spring 2018.