By  on December 27, 2010

Pendleton, a century-old brand steeped in Americana, is stepping out with a new line called Pendleton, The Portland Collection, for the bridge market. It will be unveiled in January for fall 2011 selling.

“This is a new strategy with a new consumer in mind,” Mort Bishop 3rd, president, Pendleton Woolen Mills, told WWD. “It’s more progressive in fashion. The fit is trimmer, for a younger customer — and it’s made in America.”

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