Pendleton, a century-old brand steeped in Americana, is stepping out with a new line called Pendleton, The Portland Collection, for the bridge market. It will be unveiled in January for fall 2011 selling.
“This is a new strategy with a new consumer in mind,” Mort Bishop 3rd, president, Pendleton Woolen Mills, told WWD. “It’s more progressive in fashion. The fit is trimmer, for a younger customer — and it’s made in America.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"