Pendleton, a century-old brand steeped in Americana, is stepping out with a new line called Pendleton, The Portland Collection, for the bridge market. It will be unveiled in January for fall 2011 selling.
“This is a new strategy with a new consumer in mind,” Mort Bishop 3rd, president, Pendleton Woolen Mills, told WWD. “It’s more progressive in fashion. The fit is trimmer, for a younger customer — and it’s made in America.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)