Pool may be the smallest member of the MAGIC family, but it’s among the most targeted — centering around emerging, art and design-driven brands.
At the recently completed edition, the three-day show attracted nearly 200 labels, about one-third of which were men’s, including Cartel NYC, Lead Derby, Meg Co., R.O.A. Gallery and Steve Vintage. The show was heavy on interesting graphic T-shirts from a variety of sources as well as accessories such as messenger bags.
Among the most popular components of the show was its Emerging Concepts area, which showcased nine brands new to either the industry or Las Vegas. These included Ai for Ai, Dusen Dusen, Everyday or Eternal and Every Little Counts. The Cash & Carry area, which offered retailers the chance to pick up immediates from brands such as Boos & Besito, Good Friday, Cara Lyndon, Aguiñiga Design, A.S.I.S, Alter Ego Jewelry, Beyond Wonderland, C.C. Star, Es n Ya and FELTgood, was also a draw. Reflecting the recessionary times, Cash & Carry doubled in size from the February market to 40 exhibitors. And, according to show management, there’s a waiting list of about a dozen brands to get into the area.
Although Pool reduced its rates about 20 percent at the recently completed show — a full booth was $3,000 for the three days — several brands took advantage of the Co-Op area where they could share space for less than half the price.
Among the finds at Pool was Bambu, the venerable rolling-paper company, which was showing its nostalgic printed T-shirts. Sarah Saiger, whose family purchased the company in the Sixties, said the designs were based on original ads for the product, which began life selling Bible paper in 1764.
“People seem to love it,” Saiger said of the T-shirts, which wholesale for $18, and sweatshirts, which wholesale for $26 to $28. “Our story has bones.”
Meg Co. of Hermosa Beach, Calif., showed its Monitaly line of men’s wear that included tailored sportswear such as heavy twill and chambray jackets, single- and double-breasted military-inspired jackets and a raglan zip jacket with wool knit cuffs lined with chambray. Wholesale prices range from $40 for a short-sleeve work shirt to the mid-$200s for the raglan jacket.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews