By  on February 25, 2010

The Pool Trade show featured new additions to its men’s wear roster, with both Loft 604 and Nappi fitting snugly into the show’s mission of presenting boutique and lifestyle brands that capture emerging trends.

Toronto-based Loft 604 targets the urban professional with a line of men’s wear that embraces the use of sustainable fabrics. The line from designer Willie Fung uses organic cotton, bamboo and cashmere to create sophisticated pieces such as the hand-knit three-gauge shawl-collar cable cardigan with toggle closures (suggested retail price $680); a 12-gauge cashmere draped-collar cardigan ($298); a bamboo and organic cotton funnel-neck pullover ($125), and a puffy bamboo shawl-collar pullover ($135) with a cotton drawstring capri ($120).

The collection offers details such as frayed edges, stitching down the back and shirts with double zips, collars or sleeves. Fung, who was born in Hong Kong and raised in Toronto, developed a passion for drawing and photography at a young age, which is reflected in the line’s logo, an antique Chinese camera.

Nappi Clothing designer Danny Nappi is determined to bring a fashion sensibility to Salt Lake City, where his brand was founded in 2005. The line offers jeans, coats, shirts and bags for guys who appreciate “simple classics” with a modern edge. Nappi also works to keep prices reasonable. For example, at Pool, Nappi showcased an outerwear piece constructed from an old military wool blanket with a retail price of $200, and his jeans, which use high-end Japanese denim, are priced to sell at $180.

Nappi said the goal for his collection is to make a major impact, like a Ferrari automobile. “You wouldn’t call it cute, you’d say it was awesome. There are no frills on race cars — it’s all about making the car perform, and it’s the same thing with clothes,” he said.

Pool also offered its usual large assortment of graphic Ts and accessories for men and women as well as the popular Cash and Carry area, where buyers could walk out with immediates from independent craft vendors.

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