By  on February 25, 2010

The Pool Trade show featured new additions to its men’s wear roster, with both Loft 604 and Nappi fitting snugly into the show’s mission of presenting boutique and lifestyle brands that capture emerging trends.

Toronto-based Loft 604 targets the urban professional with a line of men’s wear that embraces the use of sustainable fabrics. The line from designer Willie Fung uses organic cotton, bamboo and cashmere to create sophisticated pieces such as the hand-knit three-gauge shawl-collar cable cardigan with toggle closures (suggested retail price $680); a 12-gauge cashmere draped-collar cardigan ($298); a bamboo and organic cotton funnel-neck pullover ($125), and a puffy bamboo shawl-collar pullover ($135) with a cotton drawstring capri ($120).

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