Save Fashion, a month-long pop-up shop with a roster of rotating designer labels, will debut next month in the heart of the Port Authority Bus Terminal in New York.
Refinery 29 came up with the concept, and the Fashion Center Business Improvement District, the Times Square Alliance and The Port Authority are serving as the sponsors for the retail initiative. It will be the first fashion-oriented event to be held in Blank SL8, the new 2,500-square-foot space created to showcase design, fashion and visual arts created by New Yorkers.
Refinery 29 has partnered with the consulting firm Launch Collective for the business side of Save Fashion, which may include expanding to other markets such as Los Angeles, Chicago and San Francisco.
Barbara Randall, executive director of the FCBID, said Thursday, “We are trying to create programs that really support the industry. And as we are having this conversation about zoning [in the Garment Center] we feel we have to address that fashion has an address [in the neighborhood] that is here to stay.”
In total, about 60 labels will be sold in the space with a minimum of 50 percent markdowns, and each week a select group of names will be featured. To try to make a personal connection with shoppers, most of the designers will make cameos in the store.
Rachel Comey, Madewell, Victoria Bartlett/VPL, Charlotte Ronson, Acne and Rogan are among the labels that will be offered. Each week the merchandise and the store’s interior will be revamped to create a different shopping experience. The third week of May will be devoted solely to men’s wear, with Steven Alan and Thom Browne’s Black Fleece among the participants. Merchandise from the past four seasons will be available. Refinery 29 co-founders Philippe von Borries and Justin Stefno have 6,000 to 10,000 units of merchandise, and are banking on sell-through rates of 60 to 70 percent.
They will celebrate the endeavor with an April 30 party. Founded as an online magazine three years ago, Refinery 29 added an e-commerce component that specializes in emerging designers about two years ago. “To us, this is really a great opportunity because we have had this connection to these designers since Day One. It is a nice branding position,” von Borries said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast