By and and  on February 25, 2010

Vintage and rustic Americana looks predominated at Project for fall, as buyers waded through a plethora of plaid wovens, vintage khakis, puffer vests and straight-leg denim. The trends were familiar and should appeal to a wide range of male consumers, who are starting to shop again after an extended period of retail abstinence due to the economy, show attendees said.

“This past September the consumer came back out, the light switch turned on and there’s been a normalized cadence in buying,” said Topher Gaylord, president of VF Corp.’s Seven For All Mankind. “Guys have been reloading their basics after being very tight with purchases. It was a little choppy in October and November, but December was strong and we had a good start to the new year in January. I think we’ve passed through the eye of the storm.”

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