Project Gravitas has made the move into retail with the launch of an exclusive collection at Lord & Taylor. This is the direct-to-consumer brand’s first full-fledged department store retail experience.The Project Gravitas offering, which comes in sizes 0 to 24, is being carried at Lord & Taylor’s Fifth Avenue store in New York, the Washington, D.C., store and online at lordandtaylor.com. The 20-piece collection, named Best of Gravitas, includes a mix of bestsellers as well as the newly released WorkLeisure collection. Designed to perform as luxury work apparel, the inside of the garment feels like athleticwear. Prices range from $175 to $275 and include a blazer, pants, lace blouse, pencil skirt and dresses.“I launched my company based on my first piece of professional feedback — I needed to find gravitas to be successful, most specifically a wardrobe that made me feel like my best self,” said founder Lisa Sun. “My goal every day is to give more women gravitas and support them so that they believe in themselves and feel gorgeous and confident.”[caption id="attachment_11075700" align="aligncenter" width="600"] Founder Lisa Sun (right) and a model in her collection.[/caption]Liz Rodbell, president of Lord & Taylor, said, “Project Gravitas inspires all women to have confidence and sends an empowering message. We’re incredibly excited to bring the collection to our customers.”Since launching in 2013, Project Gravitas has done several collaborations, among them a venture with Gilt, the Wonder Woman collection for HSN, and a one-week pop-up at Hudson Bay timed with an episode of Slice Network's "Style Factory" TV show. "Style Factory" featured Project Gravitas on their show, highlighting the making of the dresses. Hudson's Bay did a pop-up in their Toronto store and online for one week to sell that dress, along with a few other select pieces in November 2016. Project Gravitas also had a pop-up in February 2015 with Howard Hughes Corp. at the South Street Seaport, as part of their redevelopment of that area after Hurricane Sandy.Project Gravitas combines technology, apparel innovation and design to create clothing for a wide range of body types. The company’s first pieces had innovative built-in shapewear. This year, Gravitas expanded to be more size inclusive, making every item 0 to 24W and eliminating any plus-size designation from its language.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)