To aid buyers scouring Project in Las Vegas for the perfect items to fill their stores, show founder Sam Ben-Avraham is thinking like a retailer.
With about 800 brands, split nearly evenly between men’s and women’s, spread over a trio of halls spanning 120,000 square feet at the Sands Expo & Convention Center, Ben-Avraham is focusing on what is important to shopkeepers: exclusivity and trends.
“Right now, everyone in retail is trying to differentiate themselves from their neighbors and department stores,” he said.
Ben-Avraham should know. When he’s not presiding over Project, he serves as president of New York-based specialty store Atrium. That means he sees firsthand how every business is trying to survive in a protracted economic slowdown that has not only curtailed retailers’ budgets for both purchases and travel, but also forced buyers, when they are ready to place orders, to wait as long as possible before meeting manufacturers’ deadlines. And then the retailers often opt instead to write orders for merchandise that can be delivered within a couple of months.
To entice retailers to buy for spring, Project will unveil a section, dubbed Special Cut, in which 18 exhibitors have created special pieces available only to buyers attending the three-day show that kicks off Sept. 1. L.A.M.B., Gwen Stefani’s fashion label, whipped up a towering platform pump shrouded in creamy satin, while Ever attached a hoodie to a slim moto jacket for men, and Twelfth Street by Cynthia Vincent added edge to a tunic vest’s feminine poppy print with a big zipper.
“This is a test that we did, and I think we definitely want to take this to the next level,” Ben- Avraham said
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)