It might have seemed natural for Aryn Glasser, 21, to go into the denim business after graduating from high school, because she grew up watching her father, Michael Glasser, co-found companies such as Seven For All Mankind, Citizens of Humanity and Rich & Skinny (the latter for which she served as the in-house model).
But instead, she ended up selling Isabel Marant-inspired sweatpants to Nordstrom in Sept. 2010, which led her to start her namesake label. The Aryn Glasser line has since evolved into tailored and relaxed tops and bottoms fashioned from comfy fleece as well as micro Modal, pima cotton and French terry.
Glasser’s love of high fashion hasn’t been hampered by working with comfy fabrics. Her holiday line, which she will show at Project (she plans to show spring at Coterie in New York), features a cuffed trouser that looks like tweed but is made from French terry, and a skinny jean that looks like leather but is actually treated fleece.
“What I know from watching my dad is washes and treatments, so I applied that to fleece,” said Glasser. “People are always so shocked when they touch the pieces, because they are cute, they fit well and they’re comfortable.”
Stores like Neiman Marcus have also bought heavily into her neutral-hued tops, which include open-weave shredded-look tanks, slouchy Modal T-shirts and a hole T-shirt that Fergie recently wore in St. Barth’s, prompting Revolve in Los Angeles to place an order.
Prices range from $30 to $80 wholesale. Glasser is content to build her line slowly. “My dad lives in that Seven boom, but I know nothing just happens like that anymore. The economy is different and people are afraid to take risks. But that doesn’t discourage me, because I’m passionate about it.”
Lanie Alabanza-Barcena, 31, created her first line, Hellz, six years ago as a side project while working as an art director at Rocawear. Now she’s launching a second line, called BOTB, at Workroom, Project’s niche show-within-a-show.
“The spring 2012 collection still has edge and attitude reminiscent of Hellz, but it’s a lot more fun and vibrant, whereas Hellz is kind of dark,” she said of the line, whose name refers to the “belle of the ball.”
It aptly features more feminine separates and dresses in artwork prints in addition to the detailed leggings that are also bestsellers for Hellz. There are Asian-inspired draped dresses with zippers, fine chains or hook-and-eye closures, as well as some with see-through mesh panels. The line features its share of black accented with peach, jade and turquoise.
Alabanza-Barcena is aiming for a greater distribution with BOTB, so she kept retail prices about 20 percent lower than Hellz, ranging from $45 for tops to $85 for dresses.
“I want to sell from boutiques to majors, including the Hellz core shops but also more women’s boutiques,” she noted.
The designer said that Workroom’s vibe matches BOTB’s spirit: “I like the energy of a new show and it’s within Project, so I get the same traffic.”
The decision to start a new line was personal, just like her first venture. “Hellz is for that edgy girl who grew up in street culture. Now I’m older, and so I wanted to create a brand for a woman who’s into a lot of things because she has experienced more.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
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Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
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@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
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For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)