Forget a casual day of shopping. Saturday afternoon at Intermix is a veritable scrum of PYTs in pursuit of all things “It.” As vice president of fashion merchandising, Sari Sloane is responsible for stocking Intermix’s shelves with the latest in contemporary and high-end fashion. Here, she talks about trends, new talent and thriving in tough times.
WWD: What are some of your biggest trends for fall?
Sari Sloane: Leather. We’re seeing a lot, we’re selling a lot already. We’ve been selling a lot of leather jackets and pants. Helmut Lang, Mike & Chris, Twenty8Twelve [by s. miller].
WWD: It’s an ongoing issue: Do clothes ship too early? Have people been buying leather in the heat of August?
S.S.: We don’t buy collections. We buy specific items, key items and trends within all of our designers. A leather jacket might be seen as being a heavier fall item, but we don’t merchandise it that way. We’ll merchandise it with a little tank top and a pair of cutoff shorts, and all of a sudden, what’s considered a fall item becomes something that is much more buy now, wear now.
WWD: Have you altered your strategy with the economy?
S.S.: Every item has to be a must-have item. There’s no room for the extra. WWD: What’s an example of an extra?
S.S.: It’s more that we’re being specific within the styles. Rather than picking eight styles from a delivery, I’d rather have four and have them be the “It” styles and buy twice as much of those. Buying narrower and deeper into the key items. So far it’s been working.
WWD: Does that mean that you’ve been buying less from emerging designers? S.S.: No. It’s at an item level. In an economy like this, our strategy is to maintain our fashion-forwardness, really buying the must-haves of the season. It’s more important than ever to have the newest designers, the latest product, and to have it in stock, because that’s what drives your business.
WWD: Have you been buying fewer European labels?
S.S.: You used to go to Europe and find a lot of emerging designers there, and now with the euro, it’s very difficult. All of the biggest collections are already working on their pricing structure so that the American market can still continue to support the brand. For us, it’s just about being cautious when we’re buying new European labels.
WWD: Speaking of emerging designers, you’ve launched quite a few.
S.S.: Yes. Young designers and relaunching established brands. We launched Elizabeth and James last year. We relaunched Hervé Léger exclusively. We brought back Givenchy and Balmain. We were the first [U.S. retailer] on both of those. We launched Current/Elliot jeans this year.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye