By  on February 9, 2013

Lacoste’s crocodile is not merely a logo on a polo shirt.

Once used to describe a player’s style on the tennis court, it has transcended into a global brand and a focal point for philanthropic endeavors.

It is also a precious piece of intellectual property, which Lacoste guards with the tenacity of the reptile itself. Lacoste dedicates an entire team to the global protection of its trademarks, and works with police and customs authorities in dismantling international counterfeit activity in many countries.

“Brazil, China and India are the top three countries where we are facing the most serious counterfeit issues. Two million fake Lacoste products were seized in India in 2011,” said Rajesh Jain, director and chief executive officer of Lacoste India. Lacoste has joined L’Oréal and Calvin Klein in this fight.


RELATED STORY: Multimedia Player: Lacoste Harnesses Print and Digital >>

To unlock this article, subscribe to WWD below.

load comments
blog comments powered by Disqus