Lacoste’s crocodile is not merely a logo on a polo shirt.
Once used to describe a player’s style on the tennis court, it has transcended into a global brand and a focal point for philanthropic endeavors.
It is also a precious piece of intellectual property, which Lacoste guards with the tenacity of the reptile itself. Lacoste dedicates an entire team to the global protection of its trademarks, and works with police and customs authorities in dismantling international counterfeit activity in many countries.
“Brazil, China and India are the top three countries where we are facing the most serious counterfeit issues. Two million fake Lacoste products were seized in India in 2011,” said Rajesh Jain, director and chief executive officer of Lacoste India. Lacoste has joined L’Oréal and Calvin Klein in this fight.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18