NEW YORK — Rosa Cha elevates the swimsuit from the familiar to the unexpected with strategically positioned cutouts, jewel-like necklaces on tops, embroidery with ropes and shells and elaborate patchworks of fabrics. It seems only fitting, then, that Rosa Cha’s first U.S. store, a 1,400-square-foot boutique at 460 West Broadway in SoHo, is unusual. The store, slated to open later this week, is projected to do $750,000 in first-year sales.
Swimsuits are showcased within large gilt picture frames, as if they were works of art. Frames are suspended in the windows and the store’s ceiling is lined with gilt frame-shaped moldings that form a grid that is repeated on the top third of the walls.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"