NEW YORK — Rosa Cha elevates the swimsuit from the familiar to the unexpected with strategically positioned cutouts, jewel-like necklaces on tops, embroidery with ropes and shells and elaborate patchworks of fabrics. It seems only fitting, then, that Rosa Cha’s first U.S. store, a 1,400-square-foot boutique at 460 West Broadway in SoHo, is unusual. The store, slated to open later this week, is projected to do $750,000 in first-year sales.
Swimsuits are showcased within large gilt picture frames, as if they were works of art. Frames are suspended in the windows and the store’s ceiling is lined with gilt frame-shaped moldings that form a grid that is repeated on the top third of the walls.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)