By  on July 31, 2008

SYDNEY — Rachel and James Rose, the husband-and-wife team behind the two-year-old 18th Amendment premium label, are looking to capture a wider audience with a diffusion line dubbed The Beautiful and Damned.

The line launched this week exclusively with Australian high street chain Sportsgirl, which is featuring six styles in a variety of washes at 40 of its 106 stores here. With prices ranging from 150 Australian dollars, or $142 at current exchange, for shorts to 170 Australian dollars, or $160, for jeans, The Beautiful and Damned retails for roughly half the price of 18th Amendment.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus