By  on July 31, 2008

SYDNEY — Rachel and James Rose, the husband-and-wife team behind the two-year-old 18th Amendment premium label, are looking to capture a wider audience with a diffusion line dubbed The Beautiful and Damned.

The line launched this week exclusively with Australian high street chain Sportsgirl, which is featuring six styles in a variety of washes at 40 of its 106 stores here. With prices ranging from 150 Australian dollars, or $142 at current exchange, for shorts to 170 Australian dollars, or $160, for jeans, The Beautiful and Damned retails for roughly half the price of 18th Amendment.

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