“Our challenge is always how to keep things exciting but wearable,” said Chris Cox, Nautica’s vice president of design and creative at a spring showroom presentation on Tuesday. “We are a traditional-based brand that wants to feel new and modern for today.”
To that end, Cox showcased sharp double-breasted suits with peak lapels and snappy seersucker designs in super 100’s fabric, paired with eye-catching aqua-hued dress shirts, all licensed to Smart Apparel. The tailored jackets were about an inch shorter than the traditional Nautica fit, pointed out Cox, for a more streamlined look.
Neckwear, licensed to Superba, featured silk heathered knits and cotton yarn dyes fashioned from shirting fabrics.
Slim fits were the key trend in denim. “That’s what everyone’s asking us for,” noted Cox. “And white and khaki denim is an important addition for summer.”
An explosion of bright colors livened up early summer sportswear deliveries, which then segued into a black-and-white theme as a transition for fall.
“We love swim,” added Cox, highlighting an array of volley-length trunks and boardshorts, with photo prints, floral motifs and watercolor designs. “The proportion is coming up the leg a little, and we want to get our guy into a shorter length.”
Nautica sales have been on an extended decline, with the brand shrinking VF Corp.’s sportswear coalition revenue 23 percent in the most recent second quarter and 18 percent for the first half of this year. The company attributed the declines to the very challenging department store and outlet store channels, as well as the exit of the women’s Nautica sportswear business in mid-2008.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)