By  on October 22, 2009

“Our challenge is always how to keep things exciting but wearable,” said Chris Cox, Nautica’s vice president of design and creative at a spring showroom presentation on Tuesday. “We are a traditional-based brand that wants to feel new and modern for today.”

To that end, Cox showcased sharp double-breasted suits with peak lapels and snappy seersucker designs in super 100’s fabric, paired with eye-catching aqua-hued dress shirts, all licensed to Smart Apparel. The tailored jackets were about an inch shorter than the traditional Nautica fit, pointed out Cox, for a more streamlined look.

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