By  on February 18, 2014

Sam Edelman wants to be a player in the contemporary sportswear arena.

Edelman’s new sportswear collection, licensed to Kellwood Co., is aimed at the 23- to 30-year-old woman who works in a creative industry. The fashion-forward line is designed to hang near such resources as Free People, Premium Denim, Ella Moss, Splendid and Velvet.

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