Even as once sizzling start-ups such as Nasty Gal sputter, Sanctuary is finding its groove after 20 years in business.Having billed itself as an alternative to denim with its signature Army Green pants, the Burbank, Calif.-based brand is growing sales buoyed by its first print ad campaign and plans to introduce shoes and men's clothing.Backed by Camuto Group, which acquired a 50 percent stake in 2008, Sanctuary released its first print ad campaign in the March issues of Harper's Bazaar and InStyle. Photographed by Bjorn Iooss under the art direction of Olivia Windisch, Esther Heesch poses sensually with a shirtless male model. Wearing a feminine blouse that has helped Sanctuary become a staple in stores such as Nordstrom, Bloomingdale's, Macy's and Anthropologie, Heesch models shredded cutoffs and a faded jean jacket from the brand's denim collection, which made its debut for spring.The edict for the campaign was simple, said Deb Polanco, creative director of Sanctuary. "For our anniversary, let's put everything in blue," she said. "We wanted it to feel familiar. That's why it has the late Eighties, Nineties vibe to it."[caption id="attachment_10780283" align="alignnone" width="200"] Sanctuary's spring ad campaign highlighting its new denim collection.[/caption]Supplemented by digital ads on social media, the campaign is a harbinger to what Polanco hopes will be continued campaigns in the fall and next year.Sanctuary is on a roll. With $135 million in annual sales, "2016 was our best year in our career," she said. Thanks to expanding categories such as denim and increasing the number of wholesale doors and its selling space within stores, the company projects sales of $150 million this year."The only thing missing is shoes. The cards are definitely on the table. We're partners with the Camuto Group," Polanco said. The earliest introduction of shoes would be in 2018. Since she designed a few pieces for the male model to wear in the spring campaign, she said men's clothing is also a consideration.For all its products, the key to success remains the same. "If you make quality product and give her value, it sells itself," Polanco said. "And be relevant. We try to be on trend and not trendy."
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)