Even as once sizzling start-ups such as Nasty Gal sputter, Sanctuary is finding its groove after 20 years in business.Having billed itself as an alternative to denim with its signature Army Green pants, the Burbank, Calif.-based brand is growing sales buoyed by its first print ad campaign and plans to introduce shoes and men's clothing.Backed by Camuto Group, which acquired a 50 percent stake in 2008, Sanctuary released its first print ad campaign in the March issues of Harper's Bazaar and InStyle. Photographed by Bjorn Iooss under the art direction of Olivia Windisch, Esther Heesch poses sensually with a shirtless male model. Wearing a feminine blouse that has helped Sanctuary become a staple in stores such as Nordstrom, Bloomingdale's, Macy's and Anthropologie, Heesch models shredded cutoffs and a faded jean jacket from the brand's denim collection, which made its debut for spring.The edict for the campaign was simple, said Deb Polanco, creative director of Sanctuary. "For our anniversary, let's put everything in blue," she said. "We wanted it to feel familiar. That's why it has the late Eighties, Nineties vibe to it."[caption id="attachment_10780283" align="alignnone" width="200"] Sanctuary's spring ad campaign highlighting its new denim collection.[/caption]Supplemented by digital ads on social media, the campaign is a harbinger to what Polanco hopes will be continued campaigns in the fall and next year.Sanctuary is on a roll. With $135 million in annual sales, "2016 was our best year in our career," she said. Thanks to expanding categories such as denim and increasing the number of wholesale doors and its selling space within stores, the company projects sales of $150 million this year."The only thing missing is shoes. The cards are definitely on the table. We're partners with the Camuto Group," Polanco said. The earliest introduction of shoes would be in 2018. Since she designed a few pieces for the male model to wear in the spring campaign, she said men's clothing is also a consideration.For all its products, the key to success remains the same. "If you make quality product and give her value, it sells itself," Polanco said. "And be relevant. We try to be on trend and not trendy."
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion