By  on February 16, 2010

Streetwear and urban vendors have faced a host of issues of late, including an economy that has drastically reduced the buying power of young consumers, the closure of many urban-oriented specialty retailers and a splintering of the category into an array of lifestyles and demographics. The changes have made marketing to young male streetwear customers more complex but also provided opportunities for streetwear brands to reach a wider audience — which could be particularly true if the retail climate begins to thaw this year, as many observers expect.

 

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