SAN JOSE DEL CABO, Mexico — After a decade of yearly gatherings of the Surf Industry Manufacturers Association here, the waves still crash, the sun still shines and tequila is still acceptable currency.
But as the surfing world’s most successful companies congregated last week to vet the issues facing the industry, one couldn’t help but notice the party animals were considerably tamer. Gone are the days when CEOs skipped the seminars for the surf or got ousted from panel discussions for reckless revelry.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)