LOS ANGELES — Katie May aims to use the celebrity connections she developed while organizing public relations for Dolce & Gabbana in Hollywood to elevate premium denim into a luxury category with a new line called SINR Denim.

Launching this fall with wholesale prices ranging from $90 to $100, SINR Denim cuts 9- and 10.5-oz. Japanese stretch denim into four bodies: cigarette, regular boot-cut, wide-leg boot-cut and bell-bottom. Each style is washed in a clean palette of cornflower blue or inky indigo. Embellishments are limited to contrast stitches sewn in black or yellow thread, as well as a tack button hammered out of dusty chrome. In lieu of embroidered back pockets, the line’s signature detail is a simple fold on the right back pocket revealing the fabric’s underside.

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