BROOKLYN, N.Y. — Spring has barely blossomed, but SouthPole is readying for blizzards.
The young men’s hip-hop brand hauled piles of cushy white snow to a Brooklyn studio where R&B artist Mario took the stage for SouthPole’s fall/winter advertising campaign. In a scene set at a ski lodge in Aspen, with snowmobiles, skis and snowboards as props, Mario showed off SouthPole’s cold-weather looks alongside America’s Next Top Model finalist Eugena.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)