By  on May 7, 2007

BROOKLYN, N.Y. — Spring has barely blossomed, but SouthPole is readying for blizzards.

The young men’s hip-hop brand hauled piles of cushy white snow to a Brooklyn studio where R&B artist Mario took the stage for SouthPole’s fall/winter advertising campaign. In a scene set at a ski lodge in Aspen, with snowmobiles, skis and snowboards as props, Mario showed off SouthPole’s cold-weather looks alongside America’s Next Top Model finalist Eugena.

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