By  on September 2, 2009

“It’s all about the delicious factor,” says Rebecca Moses. “When you put something on, you want it to feel delicious.”

Moses is talking about Rebecca Moses Heart Soul Style, her first label under her own name since 2004, which, as previously reported, is debuting for spring. Done in partnership with LF USA, the better line will wholesale between $22 and $120, which Moses expects will make the clothes all the more appealing at retail.

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