By  on July 16, 2007

NEW YORK — It is tempting, from a narrative standpoint, to pretend Steven Alan’s success all stemmed from a shirt. After all, the signature sport shirt, with its rumpled preppiness and subtly tweaked construction, is the powerhouse of the four Steven Alan boutiques, the brand extension into many subsequent categories—including pants, boxers, outerwear, cashmere sweaters, ties, women’s wear and children’s wear—and a wholesale operation serving almost 400 stores worldwide.

As the label surges toward bona-fide lifestyle brandhood, it is launching suits for spring 2008. The single-breasted jacket and flat-front trouser combos come in washed wool or broken twill, and capture the same spirit of perfect dishevelment as the Steven Alan shirt.

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