A retro wave is hitting the surf industry next summer in the form of Anna Sui’s 16-piece collection for O’Neill.
Inspired largely by the Bohemians of Laurel Canyon from the Sixties and Seventies, the collection will include embroidered dresses, printed bell-bottoms for the beach, retro-inspired bikinis and sandals featuring Sui’s signature butterfly motif. The New York-based designer also will resurrect silhouettes and prints from some of her past runway collections for the new assortment, to be called Anna Sui for O’Neill.
“I have always been drawn toward the Californian free-spirited lifestyle, which is at the core of the O’Neill brand,” Sui said. “My Bohemian style translates into their surf culture and sportswear perfectly.”
Set to launch in April, the collection will retail for less than $100 at specialty retailers, in O’Neill stores and on its Web site, and in the Anna Sui flagship in New York.
“Anna Sui has always been a source of inspiration for the O’Neill line, so when we were brainstorming partners she was at the top of our list,” said Kari Johnson, general manager of O’Neill’s women’s business. “The collaboration was brought to life with such ease and enthusiasm from both brands and just felt right.”
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