Jennifer Lopez’s Sweetface Fashion Co. is going back to the drawing board yet again.
The company has closed the justsweet junior brand, hired a new designer and is relaunching JLO by Jennifer Lopez in the U.S. with the hope of jump-starting its struggling business in the sector. Sweetface isn’t even launching JLO with wholesale, instead going direct to e-tailing in America, which will be the exclusive channel for the brand for the foreseeable future.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)