SwimShow 2011, Miami Beach Convention Center
1901 Convention Center Drive


July 17-20
9-10:30 a.m.:
Breakfast Bar, complimentary coffee and muffins.

July 17
11:15 a.m.-12:15 p.m.:
Seminar: Seasonal Trend Report presented by WGSN. Meeting room A108/109; reservations required.
6-8 p.m.: Savoy Hotel happy hour, cocktails, hors d’oeuvres, live band; 425 Ocean Drive.

July 18
6-7:30 p.m.:
Cocktail Reception & Fashion Show, on site in the Hall D Ballroom.

July 19
6-7:30 p.m.:
Swim Lounge, happy hour in center of the hall.







Mercedes-Benz Fashion Week Swim
The Raleigh, 1775 Collins Avenue
(unless otherwise noted)
Invitation only


July 15
7 p.m.:
Trina Turk, Cabaña Grande
8 to 10 p.m.: Official Kick-off Party, The Raleigh
9 to 11 p.m.: Ocean Drive July/August Cover Party, hosted by model Irina Shayk, Plunge, 2377 Collins Avenue

July 16
5 to 7 p.m.:
White Sands Australia press preview, Penthouse
7 p.m.: Beach Bunny Swimwear, Cabaña Grande
7:30 p.m.: Dolores Cortés, Pool Deck
8 p.m.: Swell Suits Miami: Naila/Parke & Ronen/Olasul, Oasis
9 p.m.: Ed Hardy Swimwear, Cabaña Grande
10 p.m.: Crystal Jin, Oasis

July 17
6 p.m.:
Swimwear Anywhere, Pool Deck
7 p.m.: Mara Hoffman Swim, Cabaña Grande
8 p.m.: Poko Pano, Oasis
9 p.m.: True Religion Swimwear, Cabaña Grande
10 p.m.: Aqua di Lara/Qiss Qiss, Oasis

July 18
5 p.m.:
A.Z. Araujo, Nikki Beach, 1 Ocean Drive
6 to 8 p.m.: Red Carter, Bass Museum, 2121 Park Avenue
8 p.m.: Cia.Marítima, Cabaña Grande
9 p.m.: Luli Fama, Oasis
10 p.m.: Caffé Swimwear, Cabaña Grande

July 19
7 p.m.:
Nicolita, Cabaña Grande
8 p.m.: Marysia Swim, Oasis
9 p.m.: Lisa Maree/Kooey Swimwear Australia/Aquarella Swimwear/Lisa Blue, Cabaña Grande
10 p.m.: Tyler Rose Swimwear, Oasis
10:30 p.m. to 12:30 a.m.: Nicolita After Party


Salon Allure Show
W Hotel South Beach, 2201 Collins Avenue


July 16
W South Beach, poolside
8 p.m.-midnight:
Opening party presented by Diesel
9 p.m.: Designers Swimwear Presentation; live entertainment, complimentary beverages, Bliss Spa treatments and other interactive content. For details or to register, go to salonallure-online.com

July 17-20
W South Beach, all events on Ninth Floor
9 a.m.-6 p.m.: Salon floor open daily

July 17
4:30-6 p.m.:
Bliss Spa happy hour, Style Suite, complimentary cocktails 

July 18
4:30-6 p.m.:
Industry happy hour, Style Suite; complimentary cocktails

July 19-20
10 a.m.-4 p.m.:
Business consulting services will be offered by The Beacon Council in the Miami: Where Worlds Meet Suite, for brands interested in expanding or establishing presence in Miami-Dade County
4:30-6 p.m.: Industry happy hour, Style Suite; complimentary cocktails

*Information is accurate as of press time but subject to change, and attendees are encouraged to confirm times and locations.

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