NEW YORK — Since launching Thakoon in 2004, designer Thakoon Panichgul quietly evolved his business with Addition and Carbon Copy, two capsule collections that sat alongside his main line on designer floors. Beginning this resort season, however, he changed his strategy, spinning off the two capsules and repositioning them for the contemporary market.
“In 2009, we wanted to offer a capsule alongside the main line that offered more of a day element,” said Maria Borromeo, chief executive officer of Thakoon. “That became Thakoon Addition, which offered an opening price point of about 15 percent below the main line. It quickly grew and stores began looking at it as its own collection.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"