By  on February 9, 2013

How do you breathe new life into a classic?

That is the challenge faced by Lacoste artistic director Felipe Oliveira Baptista, charged with propelling the crocodile-logo polo shirt into the 21st century.

“I don’t think there are many brands that have created an iconic piece of clothing that is in every wardrobe and that is made by many other brands, so it is our duty to make it evolve and rethink it more or less constantly,” said Baptista.

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