Guess’s newest face, Bollywood actress Priyanka Chopra, may not be a household name in the U.S. yet, but if the career trajectories of past Guess girls are any indication, her star is on the rise. Shot by Bryan Adams, who photographed three previous Guess campaigns, the sexy ads break in the December issues of Harper’s Bazaar, Nylon, Paper, Marie Claire, Elle and WSJ. magazine. Chopra recently sat down with WWD at Guess headquarters in Los Angeles to share her story.
WWD: Your hairstylist Peter Savic introduced you to Paul Marciano, who said you remind him of Angelina Jolie. What did you think when he asked you to do this campaign? Priyanka Chopra: Whenever I do photo shoots, whenever I have to give references to makeup artists or hair or styling, mostly they’ve been Guess references because I feel the pictures are so iconic. They show women as beautiful, feminine, powerful and yet candid. But being the next Guess girl was something that I would have never thought of, but when I met Paul, he was like, ‘You’re it. It has to be you.’ I’m like their first brown model. For a global fashion brand, for them to move their campaign into a global space, for me it’s an honor.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)