Guess’s newest face, Bollywood actress Priyanka Chopra, may not be a household name in the U.S. yet, but if the career trajectories of past Guess girls are any indication, her star is on the rise. Shot by Bryan Adams, who photographed three previous Guess campaigns, the sexy ads break in the December issues of Harper’s Bazaar, Nylon, Paper, Marie Claire, Elle and WSJ. magazine. Chopra recently sat down with WWD at Guess headquarters in Los Angeles to share her story.
WWD: Your hairstylist Peter Savic introduced you to Paul Marciano, who said you remind him of Angelina Jolie. What did you think when he asked you to do this campaign? Priyanka Chopra: Whenever I do photo shoots, whenever I have to give references to makeup artists or hair or styling, mostly they’ve been Guess references because I feel the pictures are so iconic. They show women as beautiful, feminine, powerful and yet candid. But being the next Guess girl was something that I would have never thought of, but when I met Paul, he was like, ‘You’re it. It has to be you.’ I’m like their first brown model. For a global fashion brand, for them to move their campaign into a global space, for me it’s an honor.
WWD: What was it like working with Bryan Adams on the shoot in Pasadena two months ago? P.C.: I never even knew Bryan was a photographer. I just knew of him as an incredible musician, and he’s super famous in India. But when we met, we were just like a house on fire. The vibe was like a young Sophia Loren. I wanted to play characters, and I wanted to be in the mood. I wanted every picture to speak of a story.
WWD: You’ve been making movies for 10 years. How did you get started? I heard that your mom secretly entered you into a Miss India contest? P.C.: It was actually really random. I went to high school in America, and I decided to go back to India my senior year because I missed my family. I wanted to be an engineer and make planes and go to NASA. I had just done some pictures for the scholarship program I wanted to apply for, and my mom sent them to the Miss India Pageant and didn’t tell me. It was the Millennium year, and she thought it’d be fun. No one expected a call back. And now we had to tell my dad that instead of taking exams I am going to go for Miss India, and then I won, which, again, no one expected. And then I went for Miss World, and at age 17, I became the youngest Miss World. Suddenly I was in front of press from all over the world, speaking about the economy of Uganda or something, and I was this girl who loved reading about nail paint. So I had to grow up really fast. I did a lot of philanthropy work, and then movies happened. My family and I decided to give it a year and a half, then I would go back to school. But my first movie did really well, I won all the awards that year, and then I never looked back.
WWD: Your first album for Interscope Records comes out next spring. What are your musical influences? P.C.: Before I could even read, I could sing. I really enjoyed it, but I left it because I started doing movies and when this opportunity came, I realized I never had a professional style. So I had to find that. It’s really as eccentric as me. So it has almost every genre I could think of. For the first single, “Exotic” with Pitbull, we shot the video in Miami.
WWD: You said you used to love hip-hop and R&B when you were in high school. Do you still? P.C.: In my head, I was Left Eye from TLC, with the braids and hoops and those pants and poufy jackets. The Nineties were mine. It was the era of hip-hop when I was in school — Tupac, Dr. Dre, Biggie. I wanted to marry Tupac. I mourned his death for months. I wore only black.
WWD: Is it hard to go out when you’rein India? P.C.: It does create a little pandemonium, but I like that. I still do what I have to. I’ll still go for a movie. In India especially, to be an actor you need to know people or you need to have a lineage. I had to do it on my own, and I take immense pride in it.
WWD: Do you feel ready to take on the Western market now too? P.C.: It’s scary, but I grew up partly here too. So I’m an amalgamation of both the East and West. I’m not too American and I’m not too Indian, but I’m a global citizen, and that’s what most people are today. And I don’t want to have to change who I am to try and fit in or cater to a certain audience. Which is why in my music, it’s pop, but I want to keep an influence of what I am, a little bit of India.
WWD: When did your parents stop thinking that you would go to college? P.C.: I think my mom still thinks that. She always says, “You and your brother are kids of doctors, and one becomes a chef and one becomes an actor. What the hell happened to academics?” I went from being a geek to being a geek’s fantasy.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)