Topshop’s new collection, Dress Up, should do well in its flagship in Las Vegas opening in March. It does, after all, feature sequins.
“Dress Up, is just that: very elaborate, embellished pieces in fine silks and satin with beading and sequins,” said Sir Philip Green, the owner of Arcadia Group, parent company of Topshop and its men’s counterpart, Topman. “It will probably do quite well in Las Vegas, where we’ll have a bigger assortment of ‘going out’ apparel. Dresses is one of our strongest areas and evening shoes is also one of our strongest sellers. We’ll buy deeper into those categories. ”
The flagship, which will have 180 feet of frontage, will cost $8 million to $10 million to build, Green said.
While Dress Up seems tailor-made for the Las Vegas unit, Green said “there was a hole in the market for all of our customers. When we were figuring out something new to introduce, [we found] there was something our customer was missing, a cocktail dress at a $120 price point or a long silk gown you could wear to a wedding for $350.”
Dress Up has several distinctly Vegas-like offerings such as a multicolored sequin dress with stars and geometric shapes and multicolored beaded fringes on the sleeves and hem; a strapless pink confection with tiny pleats, tiers of ruffles, black ribbon and overlapping seashell-shaped fabric on the bodice and a gold sequin dress with black leopard spots.
Green said lease negotiations are taking place at several locations simultaneously. “We’re still looking at something else in New York, as well as Los Angeles and Miami,” he said. Las Vegas’ economic difficulties haven’t given him much pause. “Every city’s been through a downturn,” he said. “There’s a lot of local people. There’s still sufficient people in the city.” Besides, the Las Vegas unit “is a fairly large store, but it’s not 100,000 square feet like the London flagship.”
Topshop, which opened a flagship in Manhattan’s SoHo in 2009, is learning what New Yorkers want. “They like to stay in fashion,” he said. “We’re not selling T-shirts and jeans. Trends is what they want to buy. We’ve got people on the ground in Las Vegas and Chicago. We’re doing our homework.”
A Topshop/Topman flagship at 830 North Michigan Avenue is scheduled to open on Sept. 7 or 8. “It would be nice to have Mrs. Obama as a customer,” Green said, but added that he’s made no outreach to her. “We’re definitely looking to do pop-up stores in Chicago and Las Vegas. It’s good for familiarizing customers with the brand. If you do it off-site, in an area that’s not near the store, you can reach a new customer base. We did one in the Hamptons on June 18 for customers that don’t necessarily make it to the [SoHo] store.”
The Chicago store will have two entrances, one on North Michigan Avenue and another on Pearson Street. About 100 exclusive pieces are being designed for the store, including two suits, one in black lace and the other in yellow and black.
The opening of a Toronto flagship is being slightly delayed until the second week in September due to building issues, Green said. Topshop/Topman recently opened a pop-up shop there, so Green wants to do something different, probably linked to the Toronto Film Festival, Sept. 7 to 18.
Topshop/Topman will be entering Brazil in February or March and Australia is also on tap. Green said he’s negotiating to open stores in Mexico. He’s also found a site for a new flagship in the U.K., near West Ham and the 2012 London Olympic Park. “It’s exciting to open in places where you’ve never operated before,” he said, “going into new territories, learning new things, learning about new markets.” Referring to Las Vegas, he added: “I’ve wanted somewhere else where I can stay up late.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye