By  on February 1, 2008

NEW YORK — The name Leifsdottir doesn't exactly roll off the tongue, but that hasn't stopped Anthropologie from giving its newest wholesale brand the traditional Scandinavian surname, which means "daughter of Leif."

Described as the sister of Anthropologie, Leifsdottir is designed to reveal layers of complexity, with unique trims, vintage buttons, ruffles, embroidery and dressmaker tailoring. Wholesale prices will range from $60 to $250 and higher for special pieces.

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