By  on November 24, 2009

The recession prompted most brands to cut spending, lower prices and design more basic styles, but Urban Outfitters green-lighted the launch of Leifsdottir, a contemporary label that could be a $10 million wholesale operation by yearend.

The vintage-inspired, detail-oriented line made its debut the day Lehman Bros. collapsed. However, the financial crisis did not deter Urban Outfitters chief executive officer Glen Senk.

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