By  on March 14, 2013

After more than 20 years in the men’s wear business, it’s fairly easy for Chris Manley to get retailers to take his call. But if they didn’t think his latest venture had potential, that’s where the goodwill would have stopped.

Lucky for him, Bloomingdale’s, Saks Fifth Avenue and a handful of specialty stores signed on for the launch season of Surfside Supply Co., a casual sportswear brand with a relaxed beach-inspired sensibility. Nordstrom and Amazon will add the line for fall.

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