By  on February 24, 2010

NEW YORK — Vivienne Tam has teamed up with Republic Clothing Group to create a new brand, Vivienne Vivienne Tam, a better-priced collection of knitwear and separates that will hit stores for fall selling.

Geared to the “modern” sportswear departments, the collection wholesales from $29 to $99 and is priced two-thirds less than Tam’s contemporary sportswear line, which ranges from $100 to $300.

With an emphasis on knit dressing, the line includes asymmetric and architectural shapes in cardigans, sweaters and dresses; leggings; whimsical prints, and sophisticated textures and shapes using bouclé, cabling, ruching and other novelty knits.

“Vivienne was the perfect name to bring to the better market,” said Steven Sall, chief executive officer of Republic Clothing. “It has a contemporary updated flair that’s Asian influenced and very sophisticated.”

Tam, who licensed her name to Republic, is working closely with its design, production and sales teams.

“My collection is more woven-driven. I have always looked for someone who does sweaters well. It’s an enhancement of my collection at a better price point,” said Tam, in an interview with Sall and Michael Warner, president of Republic.

Republic, based at 1440 Broadway, also markets private label and branded apparel such as Adrienne Vittadini, Chelsea & Theodore and Grace by Dane Lewis.

Tam said her signature has always been colors and embroidery. “[With this new line] I now have knitwear to create the texture, and we can reach mass customers at better prices,” she said.

The collection, which arrives in stores in August, will be delivered monthly and will offer six seasons: fall one and two, holiday, resort, spring and summer transitional. The line is manufactured in Republic’s factories in China.

“People want to see more fashion and less commodity in the stores,” said Sall. “They want to see something new, and the fresher the deliveries, the better it is.”

According to Warner, the company expects to generate $5 million in fall wholesale volume, and $10 million for the year. He is targeting retailers such as Nordstrom, Bloomingdale’s, Dillard’s and Macy’s.

Warner said he’s considering opening freestanding stores for Vivienne Vivienne Tam, and the line will be available in Tam’s own SoHo store here, as well as Tam stores throughout Japan, Hong Kong, Thailand and Singapore.

“People have approached me to do secondary lines,” explained Tam. “They [Republic] are so passionate about my brand and are into merchandising and trying to work with me to understand the brand. They pay so much attention to make it work. It’s not just about the money. It’s about the signature and the quality of the product.”

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