By  on January 28, 2008

PARIS — Daniel Crémieux, the French sportswear company, is going ahead with a raft of projects — including introducing its first women's wear collection at the Who's Next trade fair that wrapped up over the weekend here.

Stéphane Crémieux, who is Daniel's son and who helps run the firm, said the 60-piece collection was part of its efforts to build business in Europe for its contemporary preppy look. "Its look is luxury, sexy and classic," he explained.

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