By  on May 2, 2012

Italy’s WP Lavori in Corso has acquired the worldwide license to the Baracuta outerwear brand from The Baird Group. The first product from WP Lavori will be shown at Pitti Uomo in June for the spring 2013 season.

Baracuta, which was founded in 1937 in Manchester, England, is known for its iconic Harrington G9 and G4 blouson jackets, which have been worn by everyone from Elvis Presley and Frank Sinatra to Arnold Palmer and later adopted by the Mod, ska and punk subcultures of the Fifties, Sixties and Seventies.

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