By  on May 1, 2017
A look from the Wrangler 70th anniversary collection.

The story begins in 1947 when Rodeo Ben, a celebrity tailor, created an authentic Western jean for professional cowboys. The brand name was Wrangler.

Fast-forward 70 years and the company is celebrating the milestone with a number of initiatives, including a special anniversary collection, a collaboration with famed psychedelic artist Peter Max, a special logo and a block party in its hometown of Greensboro, N.C., this fall.

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