New lines and new directions to look for at the upcoming fair.

COREY’S NEW GAME PLAN


Between adjusting to the aftermath of the Great Recession and the trend for communicating in 140 characters or less, it’d be foolish not to change with the times. Corey Lynn Calter, designer of her namesake contemporary brand based in Los Angeles, certainly got the message.

A dozen years after launching and making a mark with flirtatiously printed silk separates, she’s trimming her brand moniker to Corey, altering its aesthetics for a fresh, streamlined look and developing a marketing strategy for social media. These steps, she hopes, will let her seize different opportunities to connect to people in a difficult market.


RELATED STORY: Spring 2013 Trend: Passion for Patterns >>

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