Winter rain storms blowing off the Pacific Ocean also have created a perfect excuse to show off your boots and light winter coats or wraps in the swim of shoppers in Union Square. And besides layering, locals in the City by the Bay love a good chapeau, because you never know when the year-round breezy weather might turn from brilliant seaside sunshine to brisk and damp. This winter, urban knit beanies have been overtaken by brimmed caps in newsboy, Carnaby Street go-go and Dick Tracy styles.
This story first appeared in the January 24, 2008 issue of WWD. Subscribe Today.
PROJECTED POPULATION 2020: 818,163
POPULATION FOREIGN BORN: 37 percent
LANGUAGES OTHER THAN ENGLISH SPOKEN AT HOME: 46 percent
PER CAPITA INCOME: $55,801
PER CAPITA INCOME U.S. RANKING: Number two
UNEMPLOYMENT RATE: 4.2 percent (State of California unemployment rate, 6.1 percent; Los Angeles County unemployment rate, 5.6 percent; national unemployment rate, 5 percent, per U.S. Department of Labor.)
OFFICE VACANCY RATE: 10.8 percent
MEDIAN HOME PRICE (NOVEMBER): $814,500
HOME PRICE INCREASE YEAR-OVER-YEAR: 7 percent
DAILY VISITOR SPENDING: $21.3 million
HOTEL OCCUPANCY RATE: 86.4 percent
ANNUAL PRECIPITATION: 22 inches
RAINY SEASON: November to May
Sources: U.S. Census; State of California; San Francisco Convention and Visitors Bureau; Golden Gate Weather Service