The Agenda trade show, held Jan. 7 and 8 in Long Beach, Calif., brought together skate, surf and streetwear brands, with a fresh focus on the women’s market. Attendees got into the spirit with a range of Cali girl (and boy) looks, from trendy — cutout minis, pops of fur and cool ankle booties — to street, i.e., hoodies, logo Ts and high-top sneakers. The common denominator was the felt fedora, which continues to be the requisite accessory — even inside a convention center.
They Are Wearing: Agenda Trade Show, Long Beach
Attendees got into the spirit with a range of Cali girl (and boy) looks, from trendy to street.
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