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PARIS — Every summer, the banks of the Seine sprout palm trees and stretches of sand dotted with deck chairs. Paris Plage, a city initiative since 2002, is a popular attraction for locals and tourists who play the outdoor game pétanque, take dance classes, or just have an ice cream and soak up the Saint-Tropez vibe. Young women dressed the part on a recent weekend, donning rompers, denim, short shorts or even relentlessly chic black.


This story first appeared in the July 28, 2010 issue of WWD.  Subscribe Today.

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