To sum up the vibe at the South by Southwest festival, which took place in Austin, Texas from March 8 to 17, one only need look to the city’s motto: “Keep Austin Weird.” With fashion that ranged from trendy to outrageous, the hundreds of thousands of festivalgoers did not disappoint. Just as diverse: the music, which included hordes of unsigned artists alongside veterans (Stevie Nicks, Depeche Mode, Rick Springfield); indie rockers (Vampire Weekend, Parquet Courts, Afghan Whigs), and bona fide megastars (Prince, Justin Timberlake). As things heated up, the Lone Star State contingent represented in — what else? — cowboy boots and fringe, while the hipsters bared their tats in short shorts and minis, topped off with the essential cool shades, distressed booties and edgy motorcycle jackets.
They Are Wearing: South by Southwest Festival
To sum up the vibe at the festival, which took place in Austin, Texas from March 8 to 17, one only need look to the city’s motto: “Keep Austin Weird.”
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