By  on May 30, 2017
From the Volcom x GMJ collection

Skateboarding takes a decidedly retro vibe with the first in a series of collaborations between Volcom and brand ambassador Georgia May Jagger.

The model, who inked a multiyear deal with Volcom last year, is part of the Kering-owned company’s aim to expand its reach in the women’s business. Executives say the company has already seen success since initially linking with Jagger, including resonating with a broader audience and signing new accounts such as Topshop.

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