By  on May 28, 2009

Premium innerwear maker 2xist is the first established brand to support an unexpected trend in the underwear market: shapewear for men.

Hitting brick-and-mortar and online stores in August, 2xist’s four-sku range, called Form, consists of brief and trunk styles equipped with a 6-inch elastic waistband designed to give the wearer a sleek appearance.

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