By  on February 20, 2013

NEW YORK — Scott Morrison’s bespoke and custom-made denim brand 3x1 is making the move into wholesale.

The company, founded as a two-story, 7,300-square-foot jeans store and production facility at 15 Mercer Street in the SoHo district here, has hired Rachel Grayson as executive vice president with responsibility for the wholesale venture. The former Rag & Bone and J Brand executive will also be a partner in the business along with Morrison and the principal financier of the operation, REI Capital, the investment vehicle of Eric Rothfeld that’s also behind Times Three Clothier LLC, maker of Yummie Tummie, and a number of film ventures.

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